About
We know the information gap firsthand.
Earlyasset gives private shareholders the pricing context long available to professional buyers. Founded in 2025, based in New York.
The team
People who know private markets
Shawn Bercuson
Chief Executive Officer
Shawn worked for years in institutional private equity secondaries before co-founding Earlyasset. Focused on pricing and data systems for illiquid positions, he saw how limited access to pricing tools affects outcomes for individual shareholders.
Dr. Theo Brandt
Chief Technology Officer
Dr. Theo built quantitative pricing models for structured products and derivatives before applying that approach to private equity secondaries. He designed the multi-signal weighting system behind every pricing report Earlyasset produces.
Anika Lee
Director, Partnerships
Anika has built institutional relationships for fintech platforms, focusing on fund outreach and buyer partnerships. She oversees Earlyasset's institutional accounts and serves as the main contact for secondary funds and family offices.
Our story
Fairer private market pricing is possible.
For much of its history, private equity secondaries matched informed institutions against individuals without comparable information. Institutions had transaction databases, internal models, broker ties, and teams dedicated to valuing private shares. Individual shareholders generally had none of these resources.
Today's AI tools shift that balance. Secondary deal data, funding filings, comparable exits, and revenue benchmarks can be combined and weighted within seconds. Trained on this information, a model can produce a defensible range for a specific share class faster than a human analyst. The information gap is not inherent to private markets. It is a technology gap that is narrowing.
Earlyasset was created to narrow that gap for those who need it most: employees with vested equity, founders reviewing secondary offers, and buyers seeking bids grounded in real market data.
Our beliefs
What guides our work
Transparency is required
Each report shows which signals shaped the price range and the weight assigned to each. Confidence tiers reflect data quality, not presentation. When evidence is limited, we say so.
Individual shareholders merit institutional tools
AI infrastructure used by hedge funds and secondary platforms to price private equity can serve any shareholder at a fraction of the cost. Pricing information should be available regardless of which side of a transaction you occupy.
No advice offered
Earlyasset provides pricing information, not advice. We do not tell you to sell or make recommendations. We provide stronger data for you and your advisors to use in making decisions. That line is intentional and permanent.
Better data, fairer markets
Sellers who understand their shares' value can negotiate more effectively. Buyers who price consistently can complete deals on accurate terms instead of informational advantages. More liquid secondary markets help the full private equity ecosystem.
Work with us
Questions about Earlyasset?
We are a small team that personally answers every inquiry. If you are a shareholder asking about our reports, a potential institutional partner, or someone considering joining us, contact us directly.